KUNMING, Yunnan – Yunnan Zhenkang Hali Coffee Co., Ltd. (Hali Coffee) made a standout appearance at the 17th China-South Asia Business Forum, bringing premium Yunnan-grown Arabica and Robusta to global buyers and strengthening China-South Asia coffee trade ties.

  Hosted in Kunming, the forum is a pivotal platform for regional economic cooperation, ideal for Yunnan (China’s 98% coffee producer) to showcase its specialty coffee industry. Hali’s booth highlighted its Zhenkang County roots, leveraging the region’s high-altitude terroir for exceptional bean quality, and its integrated farm-to-cup model: sustainable plantation management, deep processing, and market expansion.

 

  Live barista demonstrations of hand-harvesting, manual sorting, sun-dried processing, roasting, and latte art let visitors sample Hali’s signature single-origin and blend offerings, highlighting Yunnan’s unique flavor profiles. The forum also enabled Hali’s leadership to hold trade talks with South Asian buyers, exploring long-term distribution and partnership opportunities.

 

  Central to Hali’s mission is empowering local farmers through fair pricing, technical training, and local job creation, driving rural revitalization in Zhenkang. The brand’s participation underscores Yunnan coffee’s global rise from bulk commodity to premium specialty origin, with Hali leading quality and sustainability efforts.

  Hali will leverage forum momentum to expand globally, focusing on South Asia, Southeast Asia, and Western markets, while upgrading facilities and supporting farmers. “This forum connects Yunnan coffee to the world,” said Hali’s Li Fengquan. “We’re proud to share our region’s treasure and build lasting partnerships for sustainable growth.”