Hali Coffee from Zhenkang, Lincang, Yunnan, made its debut at the 2024 Shanghai International Coffee Culture Festival & the 2nd West Bund International Coffee Lifestyle Festival. Thanks to its distinctive flavor and refined processing techniques, the brand has won wide recognition among consumers.

 

  Hosted under the guidance of Shanghai Municipal Cooperation and Exchange Office, the event practices the "Four Plus" model of east-west paired cooperation. It gives full play to Shanghai’s strengths as a large-scale market, logistics hub and comprehensive trading platform.

 

Centered on the theme of "Encounter Yunnan in Shanghai", a dedicated Yunnan specialty coffee exhibition zone and market named Yunnan Coffee Gathering were set up at the festival. A total of 12 leading Yunnan coffee brands participated, including Hali Coffee, Mengning Coffee, Aini Estate Coffee, Bidian Coffee, Ziziluo Coffee and Yunnan State Farms Coffee.

 

 

 

  The 2024 Shanghai International Coffee Culture Festival showcases Zhenkang’s characteristic agricultural products and fruitful achievements in rural vitalization. It presents local charm through premium products and builds connection with reliable quality.

 

  Hali Coffee’s entry into the Shanghai market stems from both superior product quality and the profound friendship linking Shanghai and Yunnan. By expanding its presence in Shanghai, the brand enables more consumers to discover the unique charm of Zhenkang coffee.

 

It also elevates the brand influence of Zhenkang’s specialty agricultural goods, gaining wider recognition among Shanghai residents. Meanwhile, it draws more attention to Zhenkang’s development and lays a solid foundation for Yunnan goods going out of the province and entering Shanghai.