From June 19 to 24, 2025, the 9th China-South Asia Expo and the 29th China Kunming Import & Export Fair grandly opened at Kunming Dianchi International Convention and Exhibition Center. The event gathered 73 countries, regions and international organizations, together with over 2,500 participating enterprises.

 

  Hall 13, specially dedicated to the coffee industry, stood out as the only single-category professional pavilion at this expo, drawing global attention. As an invited exhibitor, Hali Coffee shined at this grand event with distinctive flavors and innovative brand concepts.

 

Once again invited to attend the expo, Hali Coffee presented its best-selling newly launched charcoal-blend coffee beans, which rank high on major e-commerce sales charts. A professional coffee brewing demonstration area was also set up on site.

 

  Our baristas showcased exquisite hand-brewing techniques, presenting the fascinating journey from coffee beans to a perfect cup. The rich, inviting aroma filled the pavilion, attracting crowds of visitors to stop by and taste.

 

  During the exhibition, the coffee industry pavilion attracted numerous professional buyers from home and abroad. Thanks to outstanding product quality and professional on-site presentation, Hali Coffee engaged in in-depth discussions with purchasers regarding bean quality, business cooperation and market expansion. Multiple preliminary cooperation intentions were reached on site, laying a solid foundation for the brand’s global market development.

 

  The exclusive coffee pavilion at the China-South Asia Expo has built an efficient exchange and cooperation platform for coffee enterprises worldwide. Together with Hongguang Zhiguang, Hali Coffee fully displayed the superior quality of Yunnan coffee. Through communication and learning with industry peers from all regions, we have unlocked new opportunities for long-term brand growth and industrial upgrading.